And the move, which aims to improve the health and fitness of Boomers has some Millennials less than thrilled about the idea.
Jonathan Freeman, Club Active’s founder and a trained exercise physiologist, said he created this gym because he noticed a huge gap in the market when it came to exercise spaces targeted towards those older than 50.
“There’s lots of offerings in mainstream fitness, but there’s really no offerings when it comes to the Baby Boomer market,” Mr Freeman said.
“Club Active was born out of a need for those over 50 to exercise in a safe, fun, non-intimidating environment.”
Jonathan Freeman founded Club Active because he noticed a gap in the market.
“As an exercise physiologist, I’ve just seen so many people over 50 who needed help with exercise, but didn’t want to go into a mainstream gym environment because the support wasn’t there.”
Mr Freeman puts many older people’s reluctance to enter gyms down to what he calls “the intimidation factor”.
“The majority of Australians, no matter how old they are, know that exercise is important for them to do … and the biggest barrier to a lot of people walking into a gym is the intimidation (relating) to what, in the past, gyms have always been,” he said.
“We want Club Active to change the way people think about exercise and to change the way people think about going into a gym.”
